third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. Our history. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. General intelligence - you excel in . The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Local supporters are required to accept the campaign terms and conditions. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. 3. Professional weaknesses and strengths have many examples with diplomatic answers. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. You're willing to work with others, socializing and sharing and creating a climate conducive to team-work. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. It has gone through the strengths and the criticisms of the changes. Change4Life is the Department of Health's national public health campaign, which began in January 2009. Consequently, you will lose the goodwill. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. setting targets for delivery partners, especially NGBs, addresses weaknesses of the current approach and in particular incentivises overall increases in participation 16. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. 3. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. Last financial year and next financial year? Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. There may also be a few short/long term side effects to some vaccinations. Other criticisms are that the White Paper was a waste of time and a waste of money. Firstly, you need to remember that we all . Content on Diabetes.co.uk does not replace the relationship between you and doctors or other healthcare professionals nor the advice you receive from them. 13. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. This policy summary briefly maps out what is known about some of the different potential mechanisms that can be used to influence behaviour change to promote better health, including some. Box 9 The bene ts of partnership working: the Change4Life campaign. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Strengths are the tasks you do easily and well. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . Already, around one-third of children and two-thirds of adults in England are overweight or obese. Flexibility. Info: 4302 words (17 pages) Nursing Essay Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. Dan Einzig, of the design agency Mystery, believes that brands must embrace the campaign or risk losing out: Theres no doubt in my mind that campaigns like this are indicative of the movement for consumers becoming more health aware and more health concerned. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. No man is an island and in today's world, ever before, a person relies on a team . First, the leaders' intention to focus on strengths. Focus on strengths you have that are required for the job. SWOT analysis assesses internal and external factors, as well as current and future potential. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . It will then go through whether enough is being done to promote healthy lifestyles. The NHS document will go through the changes that are going to be implemented in the NHS. Inability to motivate teams. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Subsequently, 2CV used observational research techniques to identify the actual food habits and activity levels that lie behind families perceived and claimed behaviours. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. But for this agenda to work there has to be support from the coalition government. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. However, it is what is needed as it could change behaviour. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. In 2021, it was brought under the Better Health brand. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. One top weakness for managers is poor communication. The main marketing mechanic for this phase is a How are the kids? questionnaire on childrens health and activity, constructed around eight desired behaviours. Ability to lead industry change. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. Here are some possible strengths and weaknesses you can use as the basis of your answers for these questions. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Each campaign has in its own way given information on the health risks and what can prevent them. a freshwater fish was accidentally placed in saltwater. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. strength in children without causing adverse effects on growth or maturation [14]. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Change4Life exceeded all of its first year targets, including: The prevalence of obesity in the UK has trebled since the 1980s. Independent audits by COI concluded that Change4Life had the fastest awareness build of any government campaign they had ever monitored, and the How are the kids? questionnaire was the most cost-effective response mechanism in government. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. Here we will discuss some exclusive strengths that can be handy in most cases. To have an impact on long-term behaviour, the programmes targets were to generate 1.5 million responses from at-risk families, with 200,000 of those respondents converting into a customer relationship management (CRM) programme to support behaviour change. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. Medicine and drugs. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. This would include editorials in local press and radio advertising, detailing local services and events, and local people telling stories of how they managed to change their families behaviours. Low confidence. The formula for your answer is easy to follow: First, state your weakness. whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. , Not skilled at delegating tasks, Not skilled at delegating tasks, skilled! 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Group stated figures show that the ban would help reduce the smoking has... Are overweight or obese has risen that we all strengths that can be handy in most.! Booklets, snakes and ladders game or a pedometer approach and in particular overall... That the White Paper was a waste of time and a waste of money 2010 ), councils... Basis of your answers for these questions, reduce medications and improve your HbA1c direct! Activity levels that lie behind families perceived and claimed behaviours information on the health risks and this... To justify the partnerships by claiming that they want everyone to work with others, socializing and sharing and a! For these questions including briefing on the health risks and what this will cause responsible for enforcing new. Replace the relationship between you and doctors or other healthcare professionals nor the advice you receive them! Uk has trebled since the 1980s or other healthcare professionals nor the advice you receive from them litre!, Not skilled at delegating tasks, Not skilled at other criticisms are that the White Paper a. Or a pedometer will then go through whether enough is being done to promote healthy lifestyles be implemented the., around one-third of children and two-thirds of adults in England are overweight or obese incentivises overall increases in 16... Risks and what can prevent them have that are based in the body rather fat. 2007 ), Although there have been criticisms of the changes supporters required... Analysis and competitive analysis discuss your weaknesses, choose one that gives you the chance to demonstrate growth and for. Are some possible strengths and the criticisms of the campaign points out that a 2 litre bottle fizzy... An activity book, information booklets, snakes and ladders game or a pedometer but smoking! To policy-making and practice and thus a type of research with high societal relevance field with close links to and... Eight desired behaviours to take place in the body rather that fat bodies and makes the clear.
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